Espace presse.
Aspilon, c'est de la couvrance camouflage modulable et respirante pour les différences de peau. On est une marque DTC belge, fondée par Matthias De Potter (expérience vécue) et le Dr Barbara Geusens (dermatologie + bio-ingénierie).
Faits clés
- Founded
- 2025, Ghent, Belgium
- Founders
- Matthias Aspilon (CEO, lived experience) + Dr. Barbara Geusens (CSO, dermatology)
- Mission
- High-performance camouflage cosmetics for people with skin differences (port-wine stains, rosacea, vitiligo, post-surgical scarring, melasma).
- Hero products
- Buildable Foundation · CC Cream · Bundle
- Manufacture
- Formulated + manufactured in Belgium
- Animal testing
- None. Vegan-friendly formulations.
Founder bio · Matthias Aspilon
Matthias grew up with a port-wine stain across his right cheek. For twenty years “coverage” meant pore-clogging, mask-heavy makeup that flagged the difference it was meant to hide. He started Aspilon in 2025 with Dr. Barbara Geusens after a year of formulation work in Ghent, the brand he wished had existed when he was thirteen.
He’s a public speaker on visible-difference advocacy in Belgium + the UK. Available for interviews on launch date and during press windows; typical lead time is two business days.
Founder bio · Dr. Barbara Geusens, CSO
Dr. Geusens leads Aspilon’s formulation work. PhD in dermatology + 12 years in clinical research at Ghent University Hospital. Specialised in barrier-friendly formulations for compromised skin (rosacea, post-procedural recovery, eczema-prone tolerability).
Available for technical interviews on the dermatology + ingredient side. Lead time: one week.
Previously featured
Featured by
Radio 1
via Facebook
- HLN
Nagestaard en uitgelachen door wijnvlek: nu maakt Matthias (22) make-up voor iedereen die zich buitengesloten voelt
- HLN Video
Matthias (22) maakt make-up voor iedereen
Trends KnackStarter van de week: Aspilon Cosmetics ontwikkelt innovatieve cosmetica voor huidaandoeningen
LinkedIn · Koen GouwelooseDe Tijgersprong, van wijnvlek tot vlekkeloos: het verhaal van Matthias De Potter (Aspilon Cosmetics)
Sommige ondernemers vinden een gat in de markt. Anderen proberen een probleem op te lossen dat ze zelf hebben.
VRT MAX · Verstand van ZakenInterview met Matthias De Potter
CMTCInterview met Matthias De Potter uit België, Matthias heeft wijnvlekken

